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November 2, 2010

"Lincecum’s Endorsement Potential Clouded by Past Marijuana Use"

The title of this post is the headline of this new entry over at a Forbes blog.  Spotlighting parts of this Forbes post strikes me as a fitting way to simultaneously congratulate the new World Series champions and to pass the time until we get voting results late tonight from California on Proposition 19:

What a difference a year makes, but will companies bank their franchise on ‘The Franchise’ in light of his past illicit behavior?

On October 30th, 2009, San Francisco Giants pitching ace Tim Lincecum was pulled over for speeding in the state of Washington and subsequently handed over 3.3 grams of marijuana found in his car.  He was arrested on misdemeanor marijuana possession and paraphernalia use charges, though his attorney negotiated the dismissal of the pot charge and the reduction of the paraphernalia charge to a civil infraction.

On November 1st, 2010, Mr. Lincecum finds himself perhaps the most visible of many heroes from the Giants first World Series Champion since 1954 when they played in NY.

Mr. Lincecum earned the win in Games 1 and 5 of the World Series, beating the impressive Cliff Lee on both occasions. He split a pair of games with Philadelphia’s ace Roy Halladay in the NLCS, and he was flat out sick in a complete game, 14 strikeout 2 hit Game 1 performance in the NLDS against the Atlanta Braves. All on the heels of winning the National League Cy Young Award in consecutive years in 2008 and 2009....

Combine this with his youthful demeanor and charm, and you would think we have the makings of the next endorsement wunderkind. But not unlike how the Michael Phelps bong pictures which appeared soon after the 2008 Olympics may have dampened corporate enthusiasm to work with the swimming champion to some extent, Mr. Lincecum’s October 2009 incident in Washington may impact how quickly companies line up to sign him as a corporate endorser.

November 2, 2010 at 04:31 PM | Permalink


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