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October 23, 2012

Latest campaign front news concerning California death penalty repeal initiative

This new local article, headlined "California's Prop. 34: Battle over fate of state's death penalty heating up," reports on the latest campaign developments two weeks before California's go to the polls to decide whether to repeal the state's death penalty. Here are excerpts:

[T]he two rival campaigns are unveiling ads this week relying on very different messages to appeal to voters being asked for the first time to abandon the death penalty since it was restored more than three decades ago. In short, the pro-Proposition 34 forces are asking voters to save California money and rid the state of the justice system's most costly and controversial law. And law enforcement foes of the measure are reminding the public of the notorious killers who wind up on death row, from Richard Allen Davis to mass murderer Charles Ng.

Proposition 34 backers on Monday launched a series of statewide television and radio ads, bankrolled by a campaign that has pulled in more than $6.5 million from a roster of the rich and famous. Actors Martin Sheen and Edward James Olmos provide the introductions to the television ad, which features a Los Angeles man who spent more than 20 years in prison for a murder he did not commit.

The radio spots focus on the central theme of the Proposition 34 campaign: that the California death penalty system is too flawed and expensive to maintain and should be scrapped to save what backers say could be a billion dollars or more in the coming decade. Don Heller, a former Sacramento prosecutor who co-authored the 1978 law and has now renounced the death penalty, anchors the radio ads. "These ads are going to be important," said former Los Angeles District Attorney Gil Garcetti, a one-time death penalty supporter now backing the campaign.

Meanwhile, the cash-strapped opposition to Proposition 34, with just a few hundred thousand dollars in campaign funds raised so far, is relying on Web advertisements that offer up a new death row villain to profile every few days, highlighting victims' families and law enforcement officials who've encountered the worst killers in California. The ads thus far have included Ng and the most recent released on Monday about Tahua "Tao" Rivera, sentenced to die for the 2004 slaying of a Merced police officer.

Using what they call a "grass roots" campaign, the No on Proposition 34 leaders are also taking their show on the road. That includes a public event Tuesday in San Jose, where Santa Clara County District Attorney Jeff Rosen, San Mateo County District Attorney Steve Wagstaffe and Marc Klaas, father of murder victim Polly Klaas, will speak out against the measure.

October 23, 2012 at 01:59 PM | Permalink

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Latest campaign front news concerning California death penalty repeal initiative

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